Take My Breath Away

For this week’s Ad Journal I chose a portion of General Electric’s Imagination at Work campaign. I found these ads interesting because they don’t seem to fit the mold of anything we have read including Green Eggs and Ham. I tried to manipulate and contort the ads so that I could possibly apply them to the chapters I have read, and nothing became of it, except for brand image.           The ads personally make me feel I ought to have an appreciation for their products and employees that make the world go ‘round. I guess the ads are trying to point out that the employees are happy and proud of what they do and they make a better product because of it. I feel like the ads make me trust GE products more because they are made with TLC. But the truth is I already trust GE because of regulations and standards implemented by intuitions such as the government. I see the people of GE giving themselves a pat on the back with these ads. The ad blatantly states that other countries love their locomotives and airplane engines without explaining why or what makes this machinery so great (i.e. uses less gas, has more horse power etc.) . I think these ads are good for nothing other than brand image because they don’t say anything about the amazing machines they make other than “counties love” them.           I feel that GE’s more successful ads lie in Ecomation, where they announce with great pride the progress of their company.