Mr. Wind
I love how I have no idea what this commercial is about until the very end when you figure out the man in black was the wind personified. After watching it for a second time I thought I picked up in the beginning on the wind turbines in the background, which serve as a small clue as to what the commercial is about.
I felt that this is a very clever and inventive way of portraying the wind as a depressed individual who only wanted to give purpose to his life.
The wind in this ad is seen as an annoyance to everybody until at the very end when someone realizes his potential, this to me came off strange because its like the commercial is saying that the wind is no longer a nuisance, but guaranteed I’ll be mad the next time when the wind blows my final project out of my hands. Other than that is think this commercial works, it funny, and its presenting an awareness about a company who is realizing a potential market.
